HBA Global Exposition & Conference at The Jacob K. Javits Convention Center, NYC

HBA Global Exposition & Conference at The Jacob K. Javits Convention Center, NYC

The largest Product Development Event & Educational Conference for the
Personal Care, Fragrance, Wellness and Cosmetic Industries.

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Pictures taken at HBA 2010 - by Anna Kuchma of AK Event photography

Eve Yen of La Fresh

Eve Yen of La Fresh

HBA Conference Programs
Below is an overview of the HBA Conference Programs that ran in 2010


HBA Marketing and Technical Conference



With over 40 sessions, 2010's main HBA conference was packed with need-to-know education and information, including case studies, in-depth looks into specific markets, roundtables with industry leaders, revelations of new technical innovations, and all-new interactive sessions that made sure our attendees got the information they needed to run their busness. The conference included two tracks of technical-based sessions and two tracks of marketing-based sessions, as well as brand-new “20 Tips In Ninety Minutes” panels on package design and beauty blogging.

To view the programs that ran over the three days of the Marketing and Technical Conference, click here: Tuesday Wednesday Thursday

HBA Trends Conference
The HBA Trends Conference returned to provide important coverage of the top trends for 2011. This 1-day conference featured speakers who have their fingers on the pulse of the industry and gave attendees the information they need to formulate their business strategies for the coming year.

HBA Green Conference
With green, natural and sustainable continuing to be the biggest buzzwords in the industry, we moved into the second year of our Green Conference with an extended program that featured one day focused on the technical side of green and one day focused on the business and marketing decisions that are essential to making a move towards green profitable.

HBA Global Perspectives Conference
The beauty business is going international, and so is HBA! Brand-new this year, the Global Perspectives 2-day conference focused on the best methods for forming global partnerships and taking your products places they’ve never been before, as well as providing detailed information about a number of the most important worldwide markets. It was a must-attend for international visitors looking to form partnerships in the US and American businesses wanting to expand overseas.



FIRST TIME IN NORTH AMERICA: Organic Monitor Workshops
For the first time, HBA Global hosted two workshops presented by Organic Monitor, a leading international research and consulting company that specializes in the global organic and related product industries. These unprecedented workshops gavea clearer understanding of natural and organic standards, the technical implications and challenges, and helped companies identify business opportunities in the global market for natural and organic cosmetics.

PACKAGE DESIGN AWARDS CELEBRATE BEAUTY & WELLNESS CREATIVITY

HBA IPDA Awards Recognize Outstanding Packaging Innovations Joins the HBA Team
(New York, NY, May 2010) – HBA Global Expo announced that it is now accepting nominations for its annual IPDA (International Package Design Awards) at www.hba-ipda.com. These prestigious awards honor the year’s most innovative packaging in several categories including cosmetics, fragrance, personal care, skin care and sustainability.

As the longest running package design awards in the beauty industry—major brands, niche players and indie companies, have all won HBA’s IPDA awards for their stand-out package design and engineering achievements. Last year’s IPDA winners and finalists included Lancome, Bumble & Bumble, Ed Hardy, Oribe, New Wave Fragrances, Sephora, Coty, P&G, Elizabeth Arden, Stila, Physicians Formula, No Frizz, EOS, Alberto Culver, Urban Decay, Avon, Prive, LaPrairie, and Dior.

Any size company can submit products that are introduced for retail from October 1, 2009 through August 31, 2010, including suppliers, design firms and brand manufacturers. Submissions received by May 12th will receive $100 off the entry fee and the competition ends on June 11, 2010.

Finalists for the IPDA Awards are announced in early August and the Category Winners and the Grand Award are revealed during the HBA Global Expo & Conference, September 28-30, 2010 at the Jacob K. Javits Convention Center in New York. The award finalists and winners are displayed in the IPDA Showcase at HBA, which is the largest product development event in the industry. More than 16,000 beauty and personal care professionals from all over the world will be able to view the IPDA finalists up close and get inspiration for their future packaging design plans.

“Our industry thrives on creativity and HBA Global is honored to be the platform for packaging genius and celebrate the year’s most stand-out products,” said Jill Birkett, Brand Director, Beauty & Wellness.

Judging for the IPDA is done by a “Committee of 100” made up of industry professionals, designers, suppliers and members of the media. IPDA submissions are evaluated on the following: originality, design concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging.

The HBA IPDA awards are promoted through press releases and PR Newswire, and finalists and winners receive coverage in leading trade publications and on the HBA Global website. The HBA IPDA Awards are sponsored by Beauty Packaging and HAPPI magazines. For more information about the HBA IPDA Awards go to www.hba-ipda.com or contact Nicole Bullock at 609-759-7603 or nbullock@hbaexpo.com


About HBA Global Expo & Conference

HBA Global Expo & Conference (www.hbaexpo.com) is the leading product development for the entire beauty community including skin care, cosmetics, fragrance, personal care and well-being industries. For three days the top brand manufacturers from mass to prestige, as well as independent and niche beauty companies will gather to learn about industry trends and discover new products from the world’s leading suppliers. The HBA educational conference is renowned for providing an unparalleled look at both the marketing and technical drivers in the health and beauty space and provides proven strategies for business growth. Co-located with HBA will be The Spa & Resort/Medical Aesthetics Expo showcasing the convergence of the traditional and medical segments of the spa and resort industry. For year round HBA information including HBA’s Honest Beauty Blog and supplier resources go to www.hbaexpo.com.